Campaigns

There's more to launching a magazine than simply determining a niche. You have to set the brand standard, establish a sales guide, develop the advertising/launch campaign and the magazine layout. 

View an issue in my Publications section.

My agency, Paz New Media, was honored to launch the first brand campaigns for CNN for Latin America. This was the first-ever campaign for the brand after a five-year market launch. It consisted of positioning and creative development for print and digital to support brand awareness for audience, network sales, and cable providers. 

Millennium Mat Company, one of the world's largest mat manufacturers, launched its Fan Mats product line into the sports market. Our team helped to bring this product launch to life. 

The Power of 9 campaign focused on adults who still needed to complete their degree within The University of Louisiana System. Targeted ads were deployed across direct mail, print, and digital channels. 

Hilda Flack was the home accents designer of her time. Internationally known for her High Point showroom and elegant Atlanta stores, she was the designer's designer and served celebrities throughout the southeast. 

Turner Entertainment, a trailblazer in the digital entertainment space, sought out our team to launch websites and manage ongoing brand promotions and activations for the Latin American market. Campaigns were trilingual, so we often managed hundreds of pieces of content during an activation.